The healthcare industry is often perceived as being cold and clinical. We wanted to emphasize the care that actually goes into bringing health and healing to those who need it.
Inspired by old-school medicine packaging, we used simple elements and illustration to bring warmth and authenticity to the brand. The hand drawn illustrations and warm colour palette inspire approachability in an otherwise matter-of-fact industry. Because it's not just about home delivery of medicines or booking appointments. It's about bringing care back to health.