The brand refresh for The Live Love Laugh Foundation is a project close to our hearts. The challenge before us was to help make the subject of mental illness a more approachable one. The subject demanded to be treated with warmth and sensitivity, to communicate hope.

Living with mental illness is an experience unique to each individual. But the one thing they have in common, is their search for hope. The vision has always been to create a space that offered hope and warmth to those who sought it. To help destigmatise the conversation around mental illness. And to encourage us to be more accepting of our vulnerabilities.
To us, the bird symbolises that hope. The potential to break free from stigma and soar, to feel unencumbered, to explore. It embodies the soul of what The Live Love Laugh Foundation works to bring to those experiencing stress, anxiety, and depression.

Hope. It's what we all seek.

Here is the brand new identity that we created for the foundation.

Team: Ajay Ramaswamy, Anamika Gopi, Ibrahim Rayintakath, Yash Dabi, Vineet Gupta, Arun Iyer & Raja Ganapthy