Visual Merchandising | Zoya

The legacy of Rajputana has been immortalised in the tales that have been passed down for generation. But the essence of these grand tales lay hidden in the tiny details that were lost in the sands of time. Zoya uncovers them in the " Jewels of the Rajputana" and paints a stunning picture etched in grand timeless tales.

The mood of this campaign was captured in various scenes inspired by the miniature paintings of the Rajputs. The bust stands as the queen in the courtyard with all the adornment. The scenes in each window are shown in dawn to dusk color palette with props in accent colors.

Paper cutting with acrylic backing, foiling, and vinyl pasting are used in this display. This Visual Merchandizing is a detail oriented one where every piece, every layer is designed and assembled by the designer. All the moods are uniquely handcrafted to bring out the intricacies of the life of Rajputs. Each window is unique in its elements.

Design: Lekha Shastry
Manager : Sukanya Gopinath