Each year Kingfisher heads to Pune for a series of live events that bring the best in music entertainment back so that millions more can feel part of the action. Our brief was to create a brand world for Sunburn on digital platforms. We leave reality behind to come together in celebration of music. We wanted to create a world that reflected the unique and euphoric spirit of the place, the people and the music. 

The brand world brings together all the essential elements of the SUNBURN experience. The scenes star the countdown to events, accompanied by an array of iconic indigenous features – from palm trees to summer beers to monkeying around. A special series of Sunburn’s take on Where’s Waldo was made to spot the Kingfisher glasses. A set of quirky stickers and giphys were made to support instant communication with consumers.

Art Direction : Lekha Shastry
Designers: Ibrahim Rayintakath & Sidhartha Das
Content: Kanika Goenka