Is there a gesture that expresses love and is a way to show appreciation and affection? Presenting the ‘FINGER-HEART’ (we call it the mini heart), the latest entrant into the world of emojis. The cute gesture is formed by crossing index finger and thumb. It is commonly used to express love and affection in a simple way, and even used to show gratitude between two people. A human gesture that conveys warmth, connections, greetings, instantaneity and emotions without needing to say a single word. This project was a concept.

A heartfelt letter that evokes emotions of joy, a carefully selected memento that encapsulates a cherished memory, a handcrafted bouquet that symbolises love – these are the gifts that resonate for a lifetime. This is how we celebrate every enduring journey. Drawing inspiration from a greeting card, graphic lines shaped the brand's visual identity.

Team

Ajay Ramaswamy
Anaiya Shekhawat
Chitra Balachandran