Created in 2017, kashida embroidery and paper moulding mixed withe graphic design was used to develop a website to evoke a dreamy surreal Kashmir mood. Whispers from the valley is a gentle and sophisticated story where every scroll unveils the spellbinding seasons fo Kashmir.

Kashida embroidery is one of the most prevalent art form of Kashmir. Taking inspiration form the motifs, depth, shadow play and colors, different seasonal moods were created for the mircrosite. The motifs gently sit around the jewellery pieces. Stitch by stitch we captured the seasonal hues of chinars and kalkas to give life to a collection that was inspired by the breathtaking sights of Kashmir. This became the first story.

The second route used paper moulding mixed with water color illustrations. You can find the website link here.

Agency: 22feet Tribal Worldwide, 2017
Design: Lekha Shastry, Ajay Ramaswamy
Client: Zoya | Tanishq
Business Lead: Asha AP